Wednesday, 25 June 2014

Benefit They're Real! Push-Up Liner Review

Benefit Cosmetics is launching their new product on June 27thBenefit Cosmetics They're Real! Push-Up Liner. It's basically a gel liner but in a pen. Everyone's talking about it. Few people were able to get their hands on the actual size before its its launch date, while others including myself got a sample.

*Online Sephora Deal: Spend $35 CAD ($25 USD) to get a free sample of Benefit They're Real! Push-Up Liner. Use code PUSHUP.

**Sephora Launch Event (June 27th 2014)
You can visit their stores and have a 1-on-1 session with brand expert to learn the technique of this liner. It's happening only in few of their stores.
    • Canada:  June 27th & 28th. Click here to visit their event page. 
    • United States: June 27th only (get a free clutch with your consultation). Click here for more information.


Benefit Cosmetics They're Real! Push-Up Liner retails for $29 CAD ($24 USD) and you get 0.04 oz. It will be available in-stores as of June 27th at Sephora and Ulta but you can also buy it online from their website

I got a sample of it from Sephora as a VIB Rouge Perk. I got an email that said to go pick it up in-store by flashing my card. I went to my local store twice and the sales associates had no clue what I was talking about. I ended up getting it from another store. I simply showed my email and VIB Rouge card (no purchase required). I was really happy I got the sample because I wanted to try it out first to see if it's worth purchasing.



It has an angled AccuFlex tip, which is designed to get close to the lashline. It's very flexible and allows an easy application. 

It also comes with an orange tip protector. It is suggested that you keep it to prevent the product from drying out.

To get the product to come out, simply twist the base. When you first get the liner, you will have to twist it a couple of times to get it out. It says 8 to 10 times on their site but honestly I twisted it much more than that (at least 20 times). Luckily, you don't have to twist it that many times afterwards. It should come out after twisting it once or twice.


How to use it

The following photo is by Benefit Cosmetics shows you how to use it.

Photo by Benefit Cosmetics 

You can also check out their video to see the technique: 



Here's my video with my review of this liner with demo. 
You can actually see a clip of me applying it for the first time.

  • Great design: I love how you get the gel liner in a pen, so it eliminates the need to use a brush. Also, when you twist, you get a reasonable amount of liner to work with (don't click too much). 
  • Easy to create the winged liner: I really like the tip! It does get close the lashline. The fact that it's angled actually makes it easy to do the wing. I noticed I spent less time doing my liner than I normally would with gel/liquid liner.
  • Long lasting: I had it on for more than 8 hours and it still looked pretty good. I love the fact that it doesn't smudge! 
  • Waterproof: It's waterproof, so you can wear this to the pool/beach. 
  • Matte Black: It's matte black, which I love! 
  • Non-Irritating: I have sensitive eyes and many eyeliners tend to irritate my eyes. However, I didn't notice that with this liner. 
  • Drying: It dries out way too fast, so you have to try to apply it as quickly as possible. It dries up to a "tiny ball" and falls off, so it's not too messy. However, if you take too long to apply, it's harder to work with. 
  • Flakey/Clumpy: I wish it had a smooth texture to it but instead it becomes clumpy. I did notice it looks better when I don't try to fix it too much but it's still not smooth.
  • Not precise: The tip is a little thick, so you won't be able to get a thin line. If you like winging it out with a fine point, then this is not something you will like. 


  • Winged Line: 
    • After lining your lashline, flip over the tip and place it where you'd like the wing to be.
    • Don't try to fix it or go over the line too much because otherwise it will become flakey. 
    • If you had a bad experience the first time, don't give up! Try giving it another chance because it does take practice. 

  • Tip protector: 
    • You can keep it. It will prevent the liner from drying out.
    • If you try to take off the tip protector, it can be messy and you can get some on your hands, so I usually use a kleenex to take it off. I keep it on the side and use the same kleenex to clean the tip whenever I need to. 
  • Twisting base: 
    • When you first get it new, you will have to twist many times for the product to come out (I'd say at least 20 times). After that, simply twist once and it should come out. If it doesn't, twist once more.
    • Don't twist too much! Otherwise, you will get a lot of product out and it will be wasted since it dries out very fast.
  • Drying: 
    • Whenever the liner dries out, it will become this "tiny ball," so just wipe it off. 
    • Whenever you get some product on your face, wait till it dries off and then simply take it out. 
    • If you notice a bit of dried product on the tip, simply wipe it off before using it.
  • Removing: 
    • I also noticed it came off when I used olive oil on my hands but I wouldn't use it on my face.


I love the design but they really need to work on the formula. I would have loved it if it was smooth but instead it's dry and flakey. It's something that definitely takes practice. However, I actually take more time to create the cat eye look with gel/liner. It's also convenient; you don't need a separate brush. You will need kleenex though because it can be messy! Nonetheless, I'm going to buy the full size once I'm done using this. 

Is it worth the hype? 
No, not really. Don't buy it because you hear people telling you how awesome this liner is because it's not true. It's not awesome but it's not terrible either. I do agree why many people are disappointed with it though. Many of us were excited to try it out because it's something new and different. However, it's too dry and doesn't really give you a smooth application. 

Would I recommend this? 
You may love it or hate it depending on what you look for in a liner. I wouldn't recommend this liner to you if the following things bother you: 
    • Inability to create a thin line 
    • Dry/Clumpy/Flakey
    • Hard to remove
If none of those things mentioned above really bother you and you don't mind spending some time (and money) then I would recommend you give it a try. 



Maybelline Lasting Drama Gel Liner Pen

This idea has already been introduced by Maybelline last year in Singapore. However, this product isn't on the North American market. I would love to try it out because I do love their gel eyeliner.

Here's a YouTube video of their advertisement: 

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