This is a leave-on lip mask that replenishes moisturize in lips. It retails for $30 CAD ($26 USD).

It's formulated without gluten or petroleum. It contains jojoba oil, which is known for its healing properties. It's also claimed to provide antioxidant benefits equivalent to 15 glasses of red wine.
It also comes in champagne pearl (rose gold pearl). I haven't tried that one but I will once I'm done with the one I have.

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Review
I love it! It's one of my favorite products for my lips. I used to have very dried lips prior to using this and vaseline or any other lip balms didn't help. However, once I started using this, my lips didn't feel as dry as they used to and I haven't had any cracked lips ever since.
I usually apply it before going to bed or before applying my lipstick. During the summer, I don't use it daily. I use a lip balm instead but during fall/winter, I use this every other night because that's when my lips feel dry the most.
It looks a lot like vaseline but I personally find it's better than Vaseline. It's slightly sticky when you apply it on the lips but it doesn't bother me at all. I'd really recommend this if ever you've tried everything and nothing seemed to work.
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