Benefit Cosmetics Roller Lash Mascara Review

This new mascara hooks, lifts and curls lashes. It retails for $24 USD ($29 CAD) and contains 0.30 oz of product.

Product Claims

• Curve-setting formula holds for 12 hours
• Creates a super-curling effect
• Gives a wide-eyed look 
• Perfect for all types including short and straight lashes  

Formula

• Contains Provitamin B5 and Serin, which are known for their lash-conditioning benefits
• Waterproof
• Ink Black
• Satin Finish

I initially got a deluxe sample from Sephora online with minimum purchase of $25 USD ($35 CAD). Coupon code: ROLLERLASH

I loved it so much that I ordered the full size.

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Check out my YouTube video to see a demo using deluxe sample:

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Packaging

Benefit Cosmetics always has nice packaging. The cap looks like a hair roller, which adds a great touch and goes well with the concept. I also like the color combination of pink and black.

The main feature is Hook 'N' Roll Brush, which grabs, separates, lifts and curls.

Hook catches every lash.

The curved side of brush lifts and curls lashes. 

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Review

Pros

• Curling
• Lengthening
• Wide-Eyed look
• Waterproof
• Long-wearing 

 

I fell in love with this mascara the moment I first applied it on because of the curling effect.

Although it does lengthen my lashes, it doesn't give much volume. It also makes my lashes spiky and curled up. Here's a photo of when I first applied it on. I found it very easy to apply.

However, it became dry and it was less easy to work with on my third application (see photo below). However, I used a deluxe sample, so that may be why. I will be testing out the full size and update this post.

No mascara vs. 1 coat of Roller Lash

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Roller Lash vs. They're Real! Mascara

They each contain 0.30 oz of product and retails for $24 USD ($29 CAD).

Similarities

• Long-wearing 
• Waterproof

Differences

• Roller Lash is a super-curling and lifting mascara, while They're Real! is jet-black lengthening mascara. 

Roller Lash

• Lengthens, lifts and curls
• Lashes are more spiky

They're Real! Mascara 

• Lengthens and separates lashes
• Lashes are more defined

They recommend using both mascaras in combination for curl and length. First, apply Roller lash and then top it off with They're Real! mascara. Personally, I think you're better off with Roller Lash alone. It still lengthens your lashes and curls them. 

Benefit They're Real! Mascara (left)
Benefit Roller Lash (Right)