Beauty: Benefit ka-BROW! Cream Gel Eyebrow Color Review

Benefit Cosmetics launched their full brow collection today at Sephora and Ulta. I got a deluxe sample of their ka-BROW! Cream Gel Eyebrow Color, their cream-gel formula with built in brush. It retails for $24 USD ($30 CAD) and contains 0.1oz of product. There are currently 6 shades and I got it in 05 Deep, which works well with my brows.

Here's my demo and first impressions of it:

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Packaging

Benefit always has the most unique packaging. I like how they included a brush but I doubt I will use it because it doesn't give a precise application.

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Review

I love how it glides on smoothly and it's so easy to fill in my brows. It also makes my brows look natural, which I like. It's also long wearing and lasted me throughout the day. By the end of the night, my brows still looked good. I'm very pleased with the formula. I don't really like the brush because it doesn't give me a precise application. However, I can still use it to fill in my brows and clean up afterwards. The brush can come in handy when you travel or forgot to carry a separate brush.

Left: Filled in with ka-BROW!
Right: No product

Overall, I think it's a great product but I don't see myself purchasing the full size because of the price. The formula reminds me a lot of Anastasia Beverly Hills Dipbrow Pomade, which retails for $18 USD ($23 CAD) and contains 0.14 oz of product. Benefit ka-Brow! retails for $24 USD ($30 CAD) and contains 0.1oz, so it costs more and comes with less product. Personally I will stick with ABH dipbrow pomade but I'd love to try out Benefit brow pencils.

Pros

Creamy
Natural
Waterproof
Long wearing
Easy to use

Cons

Expensive

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ABH Dipbrow vs Benefit ka-BROW!

I find the formula of ABH dipbrow pomade and Benefit ka-BROW! is very similar to each other. However, ABH one costs less, comes with more product and shades. Only advantage is Benefit product comes with a brush but personally I don't see my spending more for that. I will stick to ABH dipbrow pomade.