Rimmel London just launched the new Stay Matte Liquid Matte Lip Colour. These liquid lipsticks are claimed to provide high intensity color with a velvety matte finish. They sent me this lovely package with all of the shades from the collection.
Check out my video for lip swatches of all 14 shades:
For shade reference: I'm NC40-NC42 in MAC
Claims:
Bold color with just one stroke
Kiss-proof, waterproof & touch-proof
Velvety matte finish
Long lasting up to 12HR wear
Unbelievably comfortable, lightweight texture
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Shades
They're available in 14 shades:
720 Moca
710 Latte to go
700 Be my baby
500 Fire Starter
210 Rose & Shine
200 Pink Blink
110 Blush
100 Pink Bliss
850 Shadow
840 Pitch Black
830 Blue Iris
820 Heartbeat
810 Plum this show
800 Midnight
Arm swatches of all 14 shades
720 Moca
I really like this one!
710 Latte to go
I didn't like this shade on me and I noticed it didn't apply evenly.
700 Be my baby
I can make this work with a lip liner for my skin tone.
500 Fire Starter
This is one of my favorites from the collection! I LOVE this color and the formula is nice too.
210 Rose & Shine
This is such a pretty pink shade.
200 Pink Blink
This is a lighter but warmer pink shade and it still works without a lip liner.
110 Blush
I didn't like this one. The formula wasn't as bad as 710 Latte to go but I don't
like the way it looks on my skin tone.
100 Pink Bliss
This is a beautiful summer pink shade!
850 Shadow
I rarely buy these type of shades but I was surprisingly very impressed with the
formula of it. It applied so beautifully.
840 Pitch Black I personally don't like black lipsticks on me but the formula was good. It applied evenly.
830 Blue Iris
I personally don't like this shade on me and I wish it was more opaque. It
didn't apply evenly compared to most of the other shades from the
collection.
820 Heartbeat
This bright pink lipstick
810 Plum this show
I like the color but I felt like this one had more of a sheen to it, which I'm
personally not a fan of with these type of shades.
800 Midnight
This was slightly patchy but I'm not surprised with these type of shades.
It reminds me a lot of Kat Von D Exorcism.
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Review
Application: I found most of the shades applied very easily and evenly except for 110, 830 and 800. They do take some time to completely dry down but once they're dry, there is very minimal transfer. They feel comfortable on the lips and don't feel too drying.
Finish: They're claimed to a velvety matte finish. If you're looking for lipsticks that are completely matte, then you might not like these since most of them do have a sheen to them, which is more noticeable with certain shades (110, 810, 820, 840). On the other hand, the following shades look very close to being matte lipsticks: 720, 700, 500 and 850.
Wear time: These last on the lips for about 4-5 hours without food before they start to fade away. However, if you eat they do start to come off but I like how they fade away beautifully and they don't leave that film on the lips.
Pros
Easy to apply
Pigmented
Lightweight
Comfortable on lips
Very minimal transfer
Cons
Strong scent - I really don't like the scent of these lipsticks. I'm sensitive to scents and this one has a very strong scent to them and I can't describe the scent but I don't like it.
